Sail Amsterdam is one of the largest maritime manifestations in the world, and the largest event of any kind in the Netherlands. Tens of tall ships and hundreds of other historical ships are involved.
Supermarketchain Dirk van den Broek wanted to participate in this event and organized a floating market where free groceries were given away to the crowd. Shoreditch agency released the PR message for this event and improved the concept to realize more media attention. The news was covered nationwide in national newspapers, websites, branche media and several blogs.
“Voor een drijvende markt hoef je geen 11 uur te vliegen– AD“
Client : Floating Market
Skills : PR