Amsterdam Eet Uit!
Foodora is a new delivery service that connects customers with fine restaurants around them. Thanks to Foodora, people are able to eat out, at home. Foodora asked Shoreditch to team up to create more brand awareness in Amsterdam.
We created a concept called ‘Amsterdam Eet Uit!’. This concept is a tribute to the city’s gems. These places make Amsterdam special, and for one night they open their doors as a restaurant so that one can realize how unique these locations are.
We opened restaurants at for example: the cockpit of a ferry to Noord, behind a window in the red light district, on the grass of the Amsterdam Arena and in the Madam Tussauds wax museum.
As these locations were never intended to be used as restaurants, guest could order their dinner online with the Foodora app. The meals were delivered within 30 minutes by a bike team.
As a result of the press release, the event got covered nationwide in national newspapers, websites, branche media and several blogs.